Sony Music Entertainment Releases Official Statement on Davido's Dea
The statement as obtained by PR NIGERIA read, “Sony Music Entertainment
have signed accomplished musician Davido to a groundbreaking global
agreement. The deal was inked at the Sony Music offices in New York and
will see the American-born Nigerian recording artist release his highly
anticipated sophomore album later this year.”
“In Africa, Davido is a bonafide superstar. After relocating to Nigeria
from the United States aged 19, Davido set up HKN records alongside his
brother and independently released the first song he ever recorded
entitled, ‘Back When’. The track was an instant success and propelled
Davido to national stardom as he followed this with the release of his
second single and pan-African smash hit, ‘Dami Duro’. This track became
one of the biggest airplay records not just on radio in Nigeria but
across the continent, catapulting him to superstar status and making him
one of the most sought-after artists to collaborate with widening his
huge fan base and media support.”
“His debut album, ‘Omo Baba Olowo’ was released in 2012 to critical
acclaim earning him countless award nominations and accolades including
two MTV Africa Music Awards and the 2014 BET Award for ‘Best African
Act’. A world tour followed which saw Davido perform to sell-out venues
across Africa,Paris, New York and London. Today, Davido enjoys a
massive social media following with a combined number of over 6 million
followers across all his platforms.”
“This deal represents a step forward for Sony Music Entertainment as it
grows its roots in Africa. Announcing its official presence in Lagos,
Nigeria verifies Sony Music Entertainment’s decision to pursue new
business via the introduction of on-the-ground operating entities in an
expanded number of markets in the region. The timing of the decision is
based on the convergence of a number of positive indicators in Africa’s
economy and positive signs in the music industry. Davido is a shining
example of this.”
“Working with incredible talent like Davido heralds a new era for Sony
Music Entertainment Africa on the continent. We couldn’t be prouder of
our partnership with Davido and we are extremely keen to support his
vision to succeed at the highest level in our industry.”
