Telecommunications company, Globacom, has released an official
statement regarding the rumours that Afro-pop group, Psquare has been
dropped as its brand ambassadors.
In the statement released on Thursday, the company revealed that it
was undertaking the annual review of its brand endorsement contracts but
strongly denied terminating the endorsement deal with Psquare and other
ambassadors.
Globacom also expressed pride in being associated with the ‘upward
trajectory of the musical career of these incredibly talented twin
brothers’.
“We have not disengaged PSquare or any of our other ambassadors. We
are currently in the process of reviewing our contracts with the brand
ambassadors. The national carrier stated that PSquare had been among its
flagship brand ambassadors since 2010, and that it had been a mutually
rewarding relationship between the two parties.”
“We are proud of the role Globacom has played in the rapid upward
trajectory of the musical career of these incredibly talented twin
brothers. Globacom has also played a similar role in the exposure and
economic empowerment of all the Nigerian entertainers, and others from
neighbouring countries, who worked with us as brand ambassadors.”
“Globacom holds its brand ambassadors in the highest esteem and has a
dignified procedure of managing its relationships with its brand
ambassadors. Whenever brand ambassadors are to be engaged or disengaged,
we usually follow the due process and dignify them by holding
constructive discussions with them.”